Beanery Online Literary Magazine

March 27, 2008

HOW TO MARKET YOUR BOOK ONLINE

Sal Martin has self-published a book: Mustang’s Sally’s Guide to World Bicycle Traveling

(click on MUSTANG SALLY’S GUIDE TO WORLD BICYCLE TOURING and

SELF-PUBLISHING AS I WANDER THROUGH IT ). Joe F. Stierheim is completing his self-publishing process for a fable, Americur. I’m beginning of the process of writing a historical novel (yes, it’s taken years!) and seek ways to do pre-publicity for the tomb titled temporarily Intertwined Love.We all have the same problem of all book authors: marketing. We are writers, not business people. And publishers are increasingly expecting their authors to participate actively in their own book marketing.

I subscribe to WritersWeekly, but store them up and read them when I find time. Last week I discovered Angela Hoy (the publisher) had posted a series of ten articles on online publishing (http://www.writersweekly.com/the_latest_from_angelahoycom/004484_01232008.html)

(To receive a sample copy of the Beanery Writers Newsletter, E-mail beaneryblog@yahoo.com with the words “NEWSLETTER SAMPLE” typed in the subject line. The Newsletter will give directions for subscribing to the monthly newsletter.)

Next I did what I usually do: researched the subject on the Internet. The vast majority of articles on online publishing were teases to promote the author’s work. You have to purchase their book to gain any useful information. However, one titled Six Reasons Why You Should Publish a Newsletter (http://www.zmoon.com/articles/newsletter.shtml ) also had good information. The two items are pearls, and the following is a compilation of their suggestions on online marketing.

Some writers—some members of the Beanery Writers Group, sponsors of the Beanery Online Literary Magazine (www.beanerywriters.wordpress.com)—question and/or resist the value of building online marketing techniques. However, as Joe stated, it is the future.

However, no matter what subject I look up on writing, no matter what conference or workshop I attend, the message is consistent: THE BEST WAY TO MARKET YOUR WRITING ONLINE IS TO HAVE A WEBSITE, BLOG OR EZINE!!!

Exine? I’ve heard about them, but hadn’t in the context of benefiting writers. Zmoon explains that the names ezine and NEWSLETTER are used interchangeably.

Here’s what Angela Hoy states about ezines:

The best way to sell a book online is to regularly publish an ezine because, unlike blogging and websites, you reach out directly to your readers. Blogs and websites must wait for others to find or revisit you. Ezine publishers connect with their readers by developing an Email addresses list (but only with permission) and connect with them regularly.This will remind them to visit your sites. Ezines can contain advice, excerpts of writings, comments etc.

(To receive a sample copy of the Beanery Writers Newsletter, E-mail beaneryblog@yahoo.com with the words “NEWSLETTER SAMPLE” typed in the subject line. The Newsletter will give directions for subscribing to the monthly newsletter.)

Zmoon lists his six reasons why this is good advice.

First, it’s benefits your readers. And anything that benefits your readers will eventually benefit you.

Zmoon is right. Readers are looking for quality writing, and writers seek discerning readers.

Second, it increases the value of your website or blog.

Again, on target. When an article—or introduction to an article—is sent out in a newsletter, it should be linked to posts on the web or blog site. Hopefully readers will share the word with their friends and relatives.

Third, Zmoon suggests that this publicity will make you recognized in your field.

The Beanery Online Literary Magazine hopefully posts quality writing, albeit in multiple genres. When I scanned through other writing blogs, I was so appalled at the quality of work that passed as “writing” that I printed out a page and took it to a Beanery Writers Group meeting. I was immediately asked, “Where did you get THAT?” Quality writing will make writers’ (or any other) web/blog sites stand out apart from the crowd, giving recognition in that field.

I’m less familiar with Zmoon’s suggestion that other people will send their subscribers to you. He refers to the large number of ezine publishers who don’t write articles themselves. The editors merely pick and choose what they want to publish.

There are also announcement websites, and well written pertinent articles can gain wide readership through these other subscriber lists, but a link to your site must be present. Part of the agreement is, if they get to use your article, they are expected to keep your so-called resource box intact. After you see a variety of ways people word their resource boxes you can create one that works for you.

I admit I am a little lost here, but think our site has benefited by other similar sites picking up posts, introducing them on their sites, and linking to ours. This happened with the Lee Horselogger item I posted on www.carolyncholland.wordpress.com (LEE HORSELOGGER’S SOJOURN IN LAUGHLINTOWN, PA. ) Lee requested I send him a copy of the post, I did, he posted a link and brought in a generous amount of readers. In the other direction, I posted two articles on the Smart Car THE SMART CAR and THE SMART CAR: IS IT SAFE ON AMERICAN ROADS? which were picked up and added to other sites, and have had a significant response back to my site.

However, Zmoon posts a list of announcement websites on his site. He also suggests doing a search for “free articles” plus your topic.

Fifth, he notes that a newsletter-ezine will provide increased gateways to your web/blog site through the use of different sets of keywords in the taglines, headlines and throughout the text. Search engines add these pages to their databases, increasing your traffic.

Finally, he suggests that a newsletter/ezine will keep your (company, group) name fresh in the subscribers’ minds. They learn to trust you judgment, and are likely to forward your posts to their friends and colleagues, which will expand your E-mailing list over time. This will increase your credibility, too.

Jennifer Turner (http://www.weberbooks.com/2007/09/10-tips-for-marketing-your-book-online.html ) suggests ten tips for online marketing of books.

ALWAYS have a few lines and a link to where your book can be purchased in your signature line sent with every email without it, linked to your web/blog site—Request to do a chat in every available online spot you can. Offer to send a freebie as a ‘door prize’ but DON’T offer your current release—Target websites and blogs that are in the genre you write and offer to do a Q&A or an interview on the site or blog.—Get your own website. This is important because no matter how much advertising or promotion you do, it’ll be hard to generate Internet interest without a web presence—Create a newsletter. Depending on the genre you write in, you can even gear it toward your target audience— Start blogging. Write as often as you can on your blog, even if it’s just a few paragraphs every other day or so. When you blog, try to include links to other places (even if it’s just to your own website)…Don’t forget that you can comment on other people’s blogs as well, leaving again, a link back to you.—Join groups and use them wisely. Join other groups on the net that are for readers (like book club groups) and post occasionally–where your signature line will be seen by everyone. Aim for groups with large memberships.—Once you have your website, do “link” or “banner” exchanges with friendly authors or others that you know. Cross-promotion is fabulous for getting your links in front of new Internet users.—Enter your title into Internet contests, usually for free, but you may consider a nominal fee. Whether it’s a cover-art contest, or just a contest decided by voters and even if you don’t win, your title will be listed on the Internet in yet another place—Write press releases, articles, and reviews and post them in the appropriate places. Write articles and submit them to free-to-use article places where content seekers can grab your article (with the source box including your links) and use it on their site or in their newsletter. Every time you finish reading a book, write a review for it and submit it everywhere you can–like online booksellers such as Amazon.com, with a link back to you.

Make friends everywhere you go. Be helpful to others. Volunteer your time. Offer congrats and commiserations when someone else needs a friend. Most of all, be sincere. This is more valuable than any of the above because it not only makes your Internet existence bearable, but you’ll get help, inspire others to promote you, and have a host of opportunities already in place when your next release comes out.

I left the best for last: http://www.writersweekly.com/the_latest_from_angelahoycom/004484_01232008.html

It has so many pearls and links in the ten weekly lessons that I wouldn’t attempt to summarize them. It’s a series worth investigating if you are trying to market you are an author marketing your own book.

However, I’ll clue you in. Her first two suggestions are that “You Gotta Have Your OWN Website, Not One Owned/Controlled By Someone Else!” and “2. Ezines Are Better Than Blogs: You Gotta Reach Out to Readers, Not Wait for Them to Remember You Exist”

Sources: WritersWeekly (AngelaHoy.com) the highest circulation freelance writing exine in the world.
http://www.writersweekly.com/the_latest_from_angelahoycom/004484_01232008.html
Six Reasons Why You Should Publish a Newsletter
http://www.zmoon.com/articles/newsletter.shtml
10 Tips For Marketing Your Book Online By Jennifer Turner http://www.weberbooks.com/2007/09/10-tips-for-marketing-your-book-online.html

For further reading click on:

ARE WEBSITES (BLOGSITES) BENEFICIAL TO WRITERS?

MUSTANG SALLY’S GUIDE TO WORLD BICYCLE TOURING

SELF-PUBLISHING AS I WANDER THROUGH IT

HAIR UNAWARE

TIMES CHANGE: FROM A KITCHEN TO AN OFFICE GRANDMOTHER

WHY NOT EQUITABLE “HORROR” ADS?

(And again: To receive a sample copy of the Beanery Writers Newsletter, E-mail beaneryblog@yahoo.com with the words “NEWSLETTER SAMPLE” typed in the subject line. The Newsletter will give directions for subscribing to the monthly newsletter.)

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5 Comments »

  1. BiblioScribe.com provides a free online service where authors and publishers can still market their book in the same place that it can be purchased. BiblioScribe.com allows members to use free article and Press release tools that embed their book as part of the article. Readers then have the opportunity of locating and buying the subject book directly from Amazon.com, Barnes & Noble, Powell’s, as well as corresponding UK and Canadian online booksellers right from the article page. Additionally, the Biblioscribe.com members’ public profile provides links to multiple books specified by the member as well as a link back to the member’s website. BiblioScribe also offers a free Blog tool for additional marketing.

    Comment by BiblioScribe.com — March 28, 2008 @ 4:59 pm | Reply

  2. Nice article, added to favourites 😉

    Comment by Alex — March 29, 2008 @ 11:06 am | Reply

  3. wow it’s perfect perfect perfect perfect perfect
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    wow it’s perfect perfect perfect perfect perfect
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    wow it’s perfect perfect perfect perfect perfect
    wow it’s perfect perfect perfect perfect perfect
    thx

    http://www.skilline.com

    Comment by skilline — March 30, 2008 @ 9:41 pm | Reply

  4. Great advice, I will bookmark this page and slowly go over each step. Thanks!

    Comment by bookmarketing newbie — March 31, 2008 @ 12:56 pm | Reply

  5. Finished our picture book, received our first shipment today. It’s already on Amazon.com and B&N, we want to get independent bookstores interested and will be visiting two tomorrow. Should we give them a copy, then hope they will want to sell them and purchase some? Or should we show it to them and see if they’ll buy some up front?

    Comment by thesingingnone — May 20, 2009 @ 8:10 pm | Reply


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